by Craig J. Carrozzi (Colombia 197880)
Im to introduce Mark Twain. To tell the truth, I only know two things about him: he aint in jail, and I dont know why not.
This introduction, capturing the spirit of the Gilded Age, was made by a grizzled miner during Samuel Clemens, aka Mark Twain, lecture tour of the mining towns of Sacramento, Marysville, Grass Valley, Nevada City, Red Dog, You Bet, Virginia City, Carson City, and Gold Hill in the fall of 1866.
The lectures featured Twains comic observations of the Sandwich Islands (Hawaii), the natives, and assorted missionaries and opportunists who had taken up residence there. This stand up comedy tour helped launch Twains career as one of the most celebrated figures in American folklore and literature.
Reading about this in George Rathmells excellent book, Realms of Gold: The Colorful Writers of San Francisco, 18501950, a history of the San Francisco literary scene, I could only shake my head in bemusement. You see, prior to these lectures, which were based on his four months experience in Hawaii writing articles for the Sacramento Union, Twain had lived a sometimes hand-to-mouth existence as a journalist. Twains then most famous story, The Celebrated Jumping Frog of Calaveras County, was first printed in 1865 in the New York Saturday Press. Unfortunately, it was in the final issue of a dying weekly and Twain had slim hopes that his story would be noticed. But, to Marks gratification and amazement, the story was picked up and reprinted in almost every newspaper of any consequence in the country. But, ah yes, another but, per the standard of the time, Twain received not one cent in royalties as anything printed in one paper was considered fair game in any other and the author be damned.
As you can imagine, as I read Realms I felt a tremendous surge of empathy for Twain because of his shabby treatment from the publishing trade; but, an even greater sense of admiration for him as he overcame his disappointment and figured out a way to beat the system.
To launch his tour, Twain rented a hall in San Francisco, had his own tickets printed, sold them, wowed his audience, and . . . the rest his history. The success of his Gold and Silver Country tour led to a European Tour that led to the book A Connecticut Yankee in King Arthurs Court and so on. The boy knew how to think outside the box, had the guts to go for it, and it paid off for him.
So that finally brings us to me. I am an unabashed publisher of my own books. I write them, design the covers, hire printers, find distributors, act as sales rep, act as publicist, hell, I even sell popcorn at events if the need arises. I have published five books with varying degrees of success through my Southern Trails Publishing. On the plus side, I love the sense of empowerment controlling my own product gives me. On the minus side, the book trade looks on most self-published books the way Fox News regards the word liberal it is an epithet that almost automatically consigns the author to the slush pile and inhibits meaningful consideration.
From my viewpoint, when you consider that Bertlesmann, a German Media giant, owns Random House which owns Knopf, Ballantines, Bantam, Dell, and Doubleday, monster names in US publishing history, you can see the creeping lack of diversity in the publishing industry specifically and the media in general. These incestuous conglomerates are stifling original voices and reducing much of our publishing trade to celebrity tell-all books and vanilla thrillers and romances. So, yes, while a great majority of self-published books are crap, so are a fair proportion of high-profile publishers turning out the same sort of crap with a bit glossier facade and a take no-risk attitude.
Understanding this, I came out with my new book, The Curse of Chief Tenaya, and determined to use the strategy employed by Mark Twain 138 years before. Heres why: even large independent bookstores in the San Francisco Bay Area now want what they euphemistically refer to as publishers publicity fee of $200 to $300 dollars to put on a book event. As in so many things, the smaller you are the more you are squeezed. Fortunately, I had the opportunity to put on my first event at Eldos Brew Pub and Grill in San Franciscos Sunset District at no cost. The event drew about 120 people and I sold a ton of books. Thus armed with both confidence and cash, I took my title which deals with the Gold Rush, Chief Tenaya of the Sierra Miwoks, and the Hetch Hetchy Valley in an action/adventure context to the good people of Yosemite and the Gold Rush country along route 49. The response has been gratifying. Like Mark Twain, I have events scheduled up and down the Gold Country Roseville, Coloma, Yosemite Valley, Fish Camp, Columbia, Groveland, Camp Mather near the Hetch Hetchy where I can take my work directly to my audience and let them judge its quality for themselves. A writer cant ask for anything more.
Writer/Publisher Craig J. Carrozzi has successfully published five books. He specializes in performance readings and loves running his own show.