|by Gary Wederspahn (Staff: Ecuador1967-73, Guatemala 197376 , Country Director Guatemala and Costa Rica 1973-78)
Gulf Publishing Company, $37.95
Reviewed by Laurette Bennhold-Samaan (Staff: PC/W 1995 present)
|BUSINESS GLOBALIZATION AND cultural diversity in the workplace have created both significant challenges and opportunities for many organizations. And, the range of services, programs, products, materials, and tools that are available to support both the private and public sector to deal with these changes can be overwhelming. Intercultural Services: A Worldwide Buyer's Guide and Sourcebook by Gary Wederspahn helps purchasers of intercultural services understand what is available.
The subject matter is sufficiently in-depth to intellectually engage the reader yet simple and straightforward enough to not require previous knowledge in the field. The topics are presented in a logical sequence with the first few chapters discussing the need for intercultural services followed by ones dealing with techniques, tools and resources for meeting the cross-cultural challenges and leveraging opportunities in the international environment.
Topics in the book include: a discussion on trainer ethics; how to interpret marketing materials; how to establish and manage effective relationships with service providers; cautions for evaluating intercultural learning; ways in which culture affects the outcomes of relationships between organizations and the people in them; the new role of the global manager as a driver and facilitator of a company's globalization process; and ensuring successful expatriate assignments.
A unique aspect of the book the end of each chapter includes:
A few caveats
Convincing argument for intercultural services
|Laurette Bennhold-Samaan is the brilliant first cross-cultural specialist with the Peace Corps, and the co-author with Craig Storti (Morocco 1970-72) of Culture Matters: The Peace Corps Cross-Cultural Workshop. Prior to working at the Peace Corps, she served as a Senior Associate for Expatriation and Repatriation Programs for the World Group.